Source: Wisconsin becomes 10th state with law aimed at AI in political ads before 2024 elections

"AI technology is accessible, and can make it nearly impossible to distinguish between fact and fiction in advertisements. By requiring transparency in campaign communications, we can ensure Wisconsin residents remain informed," Rep. Adam Neylon from Pewaukee, a Republican author of the bill, said in a statement Thursday.

States like Wisconsin have taken the lead on addressing deepfakes — which combine images or videos of candidates — that can deceive voters or spread misinformation. The federal government has started efforts to regulate them, but states have the ability to move faster.