March 21, 2024
Further Information Contact:
Rep. Adam Neylon (608) 237-9198

Rep. Neylon’s Bill on Campaign Ads with Artificial Intelligence Signed into Law

Pewaukee – Today State Representative Adam Neylon (R-Pewaukee) issued the following statement after his bill on artificial intelligence (AI), Assembly Bill 664, was signed into law by Governor Evers, creating 2023 Wisconsin Act 123:

“I’m pleased to see Governor Evers signed Act 123 into law. This act fights back against disinformation in political campaigns by requiring any audio or video communications paid for by candidates and groups trying to influence elections, to include a simple disclosure if the ad contains AI-generated content, such as a “deepfake.”

“Some voters have become suspicious of our electoral system, and AI-generated content in political campaign ads will only serve to inflate this suspicion. AI technology is accessible, and can make it nearly impossible to distinguish between fact and fiction in advertisements. By requiring transparency in campaign communications, we can ensure Wisconsin residents remain informed.”

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