Rob was born and raised in Bloomer, Wisconsin and is a lifelong resident of the 67th Assembly District. He still lives there with his wife, Kim, and their three daughters. 

At an early age, Rob began working in the hospitality industry. That experience taught him the value of a hard day's work providing for others and delivering results.

For the past 14 years, Rob has helped operate several small businesses around the Chippewa Valley. He brings this background to his time in Madison; working every day to be a voice for economic growth and job creation.

In addition to his work and spending time with his family, Rob is also active in the community as a member of the Bloomer Chamber of Commerce, as a member of Good Shepard Lutheran Church, and as a youth sports coach.