Welcome to my e-update!

My name is Brad Pfaff, and I am proud to represent you as State Senator for the 32nd District in the Wisconsin State Senate.

Our district includes La Crosse, Vernon, Crawford, and southern Monroe County.

In January, I took an oath at the State Capitol and made a promise to work hard for the people of Western Wisconsin. I fully intend to keep my promise and show up every day for the 32nd District.

I’ve spent my first two months in office engaging with my colleagues on important issues like Broadband and COVID relief. I have also been meeting with constituents, business owners, and leaders from all over our district.

As I continue to travel the district and get to meet more of my neighbors, I want to take the opportunity to further introduce myself to all of you.

About Me

The Driftless Region has always been my home. I learned the value of hard work, resilience, appreciation for the land, and respect for my community while growing up on my family’s dairy farm in northern La Crosse County.

I’ve spent the majority of my career working for the people of Wisconsin. I have served in senior positions with the US Department of Agriculture Farm Service Agency, and most recently as the Secretary-designee of the Wisconsin Department of Agriculture, Trade and Consumer Protection. Previously, I held positions in the Offices of US Representative Ron Kind and US Senator Herb Kohl.

When I’m not in Madison, you’ll find me exploring the rolling hills, coulees, and valleys of Western Wisconsin with my wife and family.

To hear more about my work on behalf of western Wisconsin families, and how I seek to bring people together, check out my interview with The Country Today.

Around the District

We have a lot to be proud of here in the 32nd District... Let's take a look at what some of our friends and neighbors are accomplishing.

2/2/21: La Crosse Receives National Award for Affordable Housing Project

The city’s commitment to affordable housing development deserves recognition—especially for the Garden Terrace Apartments--which commits several units to serve as permanent housing for veterans experiencing homelessness.

2/8/21: Good Works: Doing whatever it takes to serve youth

The Boys and Girls Club of West-Central Wisconsin – Tomah Club has served the community for twenty years and continues to innovate and expand during the pandemic. Check out what they have in store for the coming year!

2/21/20: Celebrating Black History Month in La Crosse: The Enduring Families Project

In February, we celebrated Black History Month. It’s important to learn about the African-Americans who have helped make La Crosse the thriving place that it is today. The Enduring Families Project does excellent work providing education and resources to learn about black history right here in our community.

For the National Day of Service, I visited the team at WAFER Food Pantry in La Crosse to see how they continue to benefit families throughout the Coulee Region. It was inspiring to see so many volunteers come together to help eliminate hunger in La Crosse County.

Capitol Update

2/5/21: Gov. Tony Evers to push again for reduced prescription drug prices in upcoming budget:

For too long, many people in our state have made the heartbreaking decision between refilling their insulin or putting food on the table. Healthy people create prosperous communities. We need common-sense solutions that will make healthcare and prescription medication more affordable in Wisconsin.

2/8/21: Gov. Evers announces $43 million investment in Wisconsin agriculture:

Agriculture is a part of Wisconsin’s legacy—it’s woven into the fabric of our rural communities. It employs one in nine Wisconsinites and generates nearly $105 billion in revenue for our state every year. Making this historic investment is a no-brainer, and I will work every day in the Senate to make it a reality.

My Recent Columns

I've found that the best way to develop ideas is to listen first, then get it down on paper. Here are a few columns I've published since entering office.

1/8/21: Let’s pull together, roll up our sleeves and get to work

"When people think about what makes Wisconsin special, they’re thinking about what we have right here in this district. We take pride in our tightly knit communities founded on family, faith, shared success, and hard work. In tough times, it’s more important than ever that we lift each other up."

2/5/21: Broadband is Vital to our Economy and Way of Life

"For many, farming isn’t just a job, it’s a way of life. High-speed, reliable, and affordable internet provides opportunities for not just our farm families but for all of us."

2/17/21: Affordable health care is long overdue

"If there is ever a time when affordable, accessible, and high-quality health care is necessary for families in our state, it’s right now."

COVID-19 Update

COVID-19 cases in Wisconsin are on the decline. La Crosse, Vernon, Crawford, and Monroe County have all followed the statewide trend.
Wisconsin has started phase 1b of its vaccination plan, immunizing police officers, firefighters, teachers, child care workers, and others who live or work in congregate settings.

SEE: La Crosse County to get community-based COVID-19 vaccination clinic

For the latest updates on the vaccine, cases, and other guidelines, please visit https://www.dhs.wisconsin.gov/

32nd Senate District Budget Listening Session

Please join Rep. Jill Billings, Rep. Steve Doyle, and me for a Virtual Budget Listening Session on Monday, March 22nd at 4:30 PM. We will share updates from the Capitol and welcome your input about the Governor's proposed 2021-2023 biennial budget. 

Registration for this event is required. RSVP by visiting https://bit.ly/3rmFnPZ. My office will distribute the Zoom link via email on March 22nd. 

Date Event Location 
3/14/21 Daylight Savings Starts Nationwide
3/17/21 St. Patrick's Day Nationwide
3/22/21, 4:30 PM 32nd District Budget Listening Session Virtual - Sign up here
3/31/21 Cesar Chavez Day Nationwide