Make Sure the Price is Right When Back-to-School
Shopping
Editor’s Note:
There are opportunities for reporters and photographers to ride
along with weights and measures inspectors in all regions of the
state. DATCP will work with your organization to arrange a
convenient location.
MADISON –The
back-to-school shopping season is in full swing, and consumers are
looking for bargains. Newspaper advertisements and in-store
promotions promise discounts at the checkout. But state consumer
protection officials say there can be a difference between the price
you think you are paying – and the price you actually pay.
“Watch carefully at
the checkout to make sure you’re being charged accurately,” said
Sandy Chalmers, Administrator of the Trade and Consumer Protection
Division. “Wisconsin law requires stores to charge the lowest
advertised price and refund any overcharge.”
The Bureau of
Consumer Protection encourages consumers to take an active role in
preventing price scanner errors. Some things consumers can do to be
sure they are charged the right price:
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Write down prices or special sales as you shop.
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Bring store ads with you.
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Watch display screens as items are being scanned.
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Speak up if you think you are overcharged.
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Demand any appropriate refund while you are still
in the store.
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Ask about a store's pricing error policy.
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Report pricing
errors to state or local inspectors.
Last year, DATCP weights
and measures inspectors tested more than 29,000 items for price
accuracy in stores all around the state. The total price scanner
accuracy rate for 2010 was 96.8%. That percentage includes both
overcharges and undercharges. In addition, the 2010 inspection
results show consumers were either paying the advertised price or
paying less than the advertised price 99.2% of the time. This is
called the consumer confidence rate.
“Our inspectors are helping
Wisconsin consumers get their money’s worth,” added Chalmers. “The
inspections also ensure a fair business marketplace.”
In addition to regularly checking price scanners for accuracy,
Wisconsin inspectors also make sure gas pumps and store scales are
accurate, as well as package weights. Inspectors protect buyers and
sellers in nearly all sales of goods.
For more weights and measures information, or to file a complaint,
contact the Bureau of Consumer Protection on the web
datcp.wisconsin.gov;
via e-mail at
datcphotline@wi.gov;
or call toll-free at 1-800-422-7128