The dual blows of the COVID-19 pandemic and the worker shortage have taken an incredible toll on many small businesses in our state. Main street businesses in all sectors across Wisconsin have faced challenges on a level never seen before.

Our local media outlets have not been immune to the negative impacts resulting from the pandemic and subsequent workforce challenges. Community-focused family-run businesses, including newspapers and radio stations, are in the same difficult position as many retail, hospitality, and small manufacturers.

Assembly Bill 762 establishes a 50 percent tax credit for small businesses to purchase advertising in local media outlets. The credit would be capped at $5,000 and sunset after five years, and qualifying advertising would have to be placed in Wisconsin-based media outlets, including newspapers, radio stations, television stations, and internet news sites.

This advertising incentive creates a win-win scenario for small businesses that want to advertise, customers and workers, and local media. I’m proud to cosponsor this legislation, and I’m excited to see the opportunities that this bill will bring to small businesses across the state.