Madison Office: 122 South, State Capitol  Phone: (608) 266-7745  E-mail:
Wisconsin Tourism Industry Makes an Impact
It’s National Travel and Tourism Week, which is a great time to recognize the impact that tourism has on our state economy.  In Wisconsin, the tourism industry continues to be an important part of the state economy with a total impact of $16.8 billion last year.  Overall, in 2012, a 5 percent growth in the tourism economy translated to an increase in tourism-related employment and personal income, according to just released economic impact figures compiled by Tourism Economics, the research firm commissioned by the Department of Tourism.  Other industry indicators included strong day traveler growth pushing recreational spending up 7 percent and a 2.7 percent daily rate increase at Wisconsin lodging properties, which helped grow overall hotel room revenues by 4.6 percent.  In Wisconsin, tourism supports nearly 184,000 jobs and $4.5 billion in personal income.  One in thirteen jobs in Wisconsin relies on tourism and that number continues to grow.  Tourism provides fun for travelers, job and small business growth opportunities, and tax savings for Wisconsin taxpayers.  In fact, last year Wisconsin taxpayers saved nearly $575 per household by the taxes generated by tourism.
For more information, free travel guides, listings of local events and more, visit the Wisconsin Department of Tourism website at: