Madison Office: 122 South, State Capitol  Phone: (608) 266-7745  E-mail:
Tourism Revenues Up in Wisconsin
Tourism is one of Wisconsin’s top industries and 2011 was a remarkable year for tourism-related businesses.  This session, the legislature showed its commitment to this industry and the thousands of small businesses impacted by tourism by investing additional dollars in promoting tourism.  Recently released data shows that we are already starting to see a return on this investment with an increase in total business sales of 7.6% over 2010.  More than 95 million people visited the state generating $1.3 billion in state and local revenue.