Madison Office: 122 South, State Capitol  Phone: (608) 266-7745  E-mail:
Tips for Smart Shopping
With the busiest shopping days upon us, the Department of Agriculture, Trade, and Consumer Protection (DATCP) provides the following tips to keep in mind as you shop:
·         When looking at store ads, pay attention to the price, not the discount.
·         Be sure to understand a store’s return and exchange policies before you make a purchase.  Retailers may have different policies in place for Black Friday purchases.
·         Be sure to keep your receipts.
·         Keep an eye on the register when checking out to ensure you are charged the advertised or sale price.
·         Make sure you understand the terms and conditions that accompany any deals in which you are interested.
·         If you find a pricing discrepancy and a store will not correct an error, you may file a pricing complaint with DATCP’s Measures Bureau by calling (608)224-4942, emailing, or online.