The Grow Wisconsin Dairy 30x20 Initiative that was approved as part of the last two-year state budget establishing the goal of increasing annual milk production to 30 billion pounds by 2020. The 30x20 Initiative is intended to respond to the growing demands of the marketplace and improve the long-term viability of Wisconsin’s dairy industry. It is interesting to note that Wisconsin’s dairy industry has an economic impact twice as large as the citrus industry’s impact on Florida. In March, Grow Wisconsin began to offer grants to producers interested in improving profitability and developing and growing their business and improving profitability. These grants are customized to meet the needs of individual farms.